Pavel Turek: How to choose musical themes for mainstream and specialized media?

The flow and composition of cultural sections is full of unpredictability—the fact that audiences consume a certain type of culture en masse does not always mean that they want to read about it just as much. Articles about global superstars do not automatically translate into reader interest, and conversely, profiles of underground artists may not have an underground readership. The lecture will focus on surprising aspects associated with the search for topics and subsequent reader interest in the media.