Mgr. Barbora Telferová
"The media is changing. We're on it."
The Media Studies and Journalism study program offers a comprehensive study that is focused symmetrically on theoretical and analytical knowledge, critical-reflective skills and creative skills. The study not only prepares students for journalistic work but also provides them with the broadest theoretical and methodological background necessary for their further follow-up in M.A. studies. Two features of the curriculum are unique: 1) the updated curriculum corresponding to the ever-accelerating transformation of the journalistic profession and 2) a strong emphasis on the systematic skill training of students. Students complete basic theoretical subjects focused on communication, media and journalistic theory, social science methodology, ethical and legal norms and the history of communication; students gain professional experience in practical seminars focused on creative drill; students create own media products through simulated and project-oriented learning in the training medium; all the acquired knowledge and skills will then be accredited in the obligatory all-semester practice in the media.
An obligatory part of the program is a 12-week professional practical training. The practice is in the medium and at the Department of Media Studies and Journalism accompanied by supervision by professional journalists and lecturers of the department. The training typically takes place in the fourth semester of the program but can be completed in one of three possible terms throughout the academic year. The training is based on specialized journalistic skills, according to the type of chosen media. The professional practice offers students an important opportunity to link previous theoretical lessons and practical seminars at the department with real work in real editorial conditions. The main goal is to allow students to cope with the real work in the field during the three month training in the media. Students are comprehensively acquainted with the daily work routine of a particular institution. The knowledge acquired in this institution is consistently reflected in their work under the guidance of teachers. At the same time, students learn to work inside and outside the institution. On the theoretical level, students acquire appropriate knowledge not only about their own organization but also about various functions of corporations, state administration, local government and other public sectors. The reflection of the practice, which involves consulting the supervisors and elaborating a reflexive-analytical report, is primarily focused on three full-day seminars led by the department's lecturers. Practitioners not only acquire and consolidate their practical skills and routine creative and editorial practices, but also increase their knowledge qualitatively through a reflexive dimension. This greatly extends the career prospects of graduates and significantly increases their competitiveness compared to others who do not absorb such a cycle – the linkage between theory and practice (in addition to a three months of daily work in the media).
Overview of the places where the training can be practiced (selection):
Czech Television (as well as web editors, or social media reporting)
Czech Press Office - Editorial Office Brno
Hospodářské noviny, iHNed.cz, Aktuálně.cz
VLM Dailies (newsrooms in almost every district)
MF Dnes, iDnes.cz, 5 plus 2
Press Agency of the Slovak Republic (TASR)
Hospodárske noviny (Slovakia)
Daily N (Slovakia)
New Europe (Belgium)
An optional part of the program is a professional practical training focused on non-journalistic communication skills, such as PR.
Graduates of the program find job in the state, public and private sectors. They can act as journalists in print media (newspapers, magazines, publishers); electronic media (radio, television) and online media. At the same time, they are prepared to work in the executive positions in all the above-mentioned types of media organizations as well as in communication agencies. The program also enables them to work in public relations as a press spokesperson or as a media adviser. They are partly ready for the work of media analysts, working in research agencies and analytical departments of media companies. Bachelor study prepares students for new jobs on the labour market establishing the tradition of a new profession of mediologist or media expert, reflecting the ever-changing market trend in media field. Systematic preparation in this direction is, however, strongly held in the master's study as the main aim of education. Graduates of the bachelor's program can also build their career in the field of education (e.g. at the level of primary and secondary education) as experts in mass communication, who are able to interpret the media influence on everyday life and society and to cultivate media literacy and culture. Graduates of the program will, therefore, apply not only for the positions of independent creative and production workers in the media field, but also for other (non-journalistic) positions of communication such as PR staff, press spokespersons, creative agents in communication agencies, less typically as regular media professional researchers.
Students have a pre-defined list of required courses, which are supplemented with selective and elective courses. The student pays full attention to the single field of study chosen.
In this type of studies, the students focus on the main degree programme (120 credits) supplemented with another, minor, programme (60 credits). The student enrols in the degree programme in which he/she majors. Both the programmes are stated in the university diploma. You will find possible combinations on the websites of individual degree programmes. An exception is programmes preparing students for teaching professions, where both fields of study are equal and the thesis may be written in any of them.
Study plans of this programme can also be studies in a combination with
A graduate of a Bachelor's degree program may, after fulfilling the conditions of admission, continue the postgraduate study of media studies and journalism in the Department of Media Studies and Journalism at the FSS MU. At the same time, after completing the bachelor's degree program, he/she is a fully qualified practitioner.
|Provided by||Faculty of Social Studies|
|Type of studies|
|Standard length of studies||3 years|
|Language of instruction||Czech|