Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited

Varování

Publikace nespadá pod Filozofickou fakultu, ale pod Fakultu sociálních studií. Oficiální stránka publikace je na webu muni.cz.
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WASCHKOVÁ CÍSAŘOVÁ Lenka MACEK Jakub MACKOVÁ Alena

Rok publikování 2018
Druh Kapitola v knize
Fakulta / Pracoviště MU

Fakulta sociálních studií

Citace
Popis The relationship between news audiences to local media, more specifically local news, is presumed as intensive, and news audiences used to be described as highly interested in local news. This presumption is concurrently criticized as an inaccurate myth of the local, which draws mainly upon U.S. or U.K. experiences, inapplicable to other media systems. This exploratory study focuses on Czech local audiences and provides evidence-based reconsideration of the myth. Employing data from quantitative survey of the Czech adult population and qualitative interviews,this study demonstrates local news consumption by Czech audiences. [read more=”Read More” less=”Read Less”]Findings suggest that the audiences of local news—typical for their relatively low interest in local news—constitute a serious challenge for the prevailing optimistic notion of local news audiences. The study employs cluster analysis of Czech audiences of local news and qualitative interviews to assess a more nuanced understanding of the local audiences, and more specifically considers contextual influences forming the Czech local news media.

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