L'image publicitaire. Structure et Argumentation
| Autoři | |
|---|---|
| Rok publikování | 2019 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Semeion Med |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | https://revues.imist.ma/index.php/SEMEION_MED/article/view/17116/9479 |
| Klíčová slova | Advertising image, structure, iconic argumentation, linguistic argumentation, signifier, signified. |
| Přiložené soubory | |
| Popis | This work is in the framework of speech analysis and deals with structure and argumentation in written advertising image. Our goal is to show the different argumentative processes employed in the iconic and the linguistic levels, which are designed to convince and persuade the public to make the act of buying. |