Art-brand in modern production and distribution of music



Year of publication 2013
Type Article in Periodical
Magazine / Source Acta musicologica
MU Faculty or unit

Faculty of Arts

Field Art, architecture, cultural heritage
Keywords music production; distribution; art brand value; reputation
Description Production and promotion of music nowadays function s within the frames and rules of general market. It is globally produced and reproduced to b e promoted and sold, consumed. The main processes concerning production, reproduction, distribution and consumption of music therefore can be accepted under the term of creative industries, which tend to manipulate with such pure marketing tools as reputation and brand.
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