GIF art : Od grafického formátu až po etablované umění

Title in English GIF art : From graphics format to established art


Year of publication 2015
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Description Presentation deals with the new artistic movement, which is known as GIF art. This art form is based on graphical format Graphics interchange format, which was defined by the developer CompuServe in the late 80s. But since the definition of the standard till the present time there is a big turn from a few simple bit animations created using special software to the extensive set of practices, encompassing diverse artistic activities. The aim of this work is to describe what that format GIF brought new not only in new media art but also how it modifies or builds on previous media and art forms - photography, moving image (film, video etc), graphic design, mainly through theory of remediation by J. David Bolter and Richard A. Grusin. We will see the GIF art as a full-fledged art form through the principles of the institutional theory of art by George Dickie and processes of the art world by Arthur Dante. The work focuses on the determination of consistent aesthetics practiced by GIF format, on the basis of which we will further attempt to develop a typology of GIF art. Finally, the aim of this work is to define the relationship, properties, characteristics of GIF art production under the concepts and theories of new media such as cyberspace, expanded cinema, post-production , narration, remix... We will also deal with the relationship of GIF art with its closest relative artistic forms such as net art, generative art and software art, thereby anchoring it more in the developmental art-historical contexts.
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