Importing Modern Venus. Hollywood, Starlets and the Czech Star System of the early-to-mid 1930s

Authors

GMITERKOVÁ Šárka

Year of publication 2015
Type Article in Periodical
Magazine / Source Iluminace. Časopis pro teorii, historii a estetiku filmu
MU Faculty or unit

Faculty of Arts

Citation
Web http://www.iluminace.cz/index.php/cz/article?id=186
Field Art, architecture, cultural heritage
Keywords star; stardom; starlet; Hollywood; film; Kinorevue; Czech
Description It is generally accepted that, as ambassadors of modern womanhood, Hollywood’s youthful stars of the 1930s boasted international appeal. Accordingly, this essay examines the two areas of Czech film culture that benefited most from embracing the American starlet at this time. The first was film magazines like Kinorevue, which published numerous photographs of young actresses both form Hollywood and closer to home. The democratic nature of starlets — promising fame to anyone with the requisite looks and talent — attracted readers of a similar age who harbored such ambitions. The second was the newly established Filmové studio, which used Hollywood models as partial tem- plates for grooming the young talents it expected to increase the international appeal of its films. While short-lived, these transatlantic exchanges represented a key part of Czech cinema of the 1930s.
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