Cesty marketingových komunikací. Sborník prací studentů Univerzity tomáše Bati ve Zlíně

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Title in English Pathways of Marketing Communications. Proceedings of the students of Tomas Bata University in Zlín
Authors

PAVELKA Jiří

Year of publication 2015
MU Faculty or unit

Faculty of Social Studies

Citation
Description It is a Proceedings of works created by students of marketing communications of Tomas Bata University in Zlin. J. Pavelka is the guarantor of the project, co-editor and author of the text foreword Slovo úvodem (p. 5 to 7).

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