Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis
| Authors | |
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| Year of publication | 2015 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | KRATOCHVÍLOVÁ, Hana. Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis. In 10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno. 2015. |
| Description | The presentation explores the instances of figurative language and imagery in printed destination advertisements. Using the methodology of conceptual discourse analysis, the presentation explains how selected language phenomena contribute to the act of persuasion. |
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