Média v pohybu: K proměně současných českých publik


This publication doesn't include Faculty of Arts. It includes Faculty of Social Studies. Official publication website can be found on muni.cz.

Title in English Media on Move: On The Transformation of the Current Czech Audiences


Year of publication 2015
Type Monograph
MU Faculty or unit

Faculty of Social Studies

Attached files
Description This book presents the research findings from a three-year project entitled “New and Old Media in Everyday Life: Media audiences in the time of transformational media usage”. Utilizing qualitative and quantitative insights and drawing upon Anthony Giddens’ Theory of Structuration, the author identifies four primary dimensions to the evolving transformation of current Czech media audiences: (1) the dematerialization of media content linked with the increased fragmentation of media-related practices as well as transforming relations between audiences and media producers, (2) the increasing mediatization of everyday life and social interactions, (3) notable shifts in audiences' attitude towards shared public and political spheres and (4) a spatiotemporal transformation of everyday life.
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