Literarische Ausdrucksmittel bei der Übersetzung von Werbung aus didaktischer Perspektive.

Title in English The Literaturness in the Translation of the Advertisement from the Didactics Perspective.

FIŠER Zbyněk

Year of publication 2015
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Description The author shows the methods, technics and principles of the developing oft the translatory competences on the concrete translation of the advertisement with the outstanding intertextuality. His didactics model of the translatory training gives accent on the unambiguous definition oft the target recipient of the advertisement and the connection both of them the esthetic and persuasive functions in the target text for the target culture, witch is impossible without the creative mind and creative language performance of the translator.
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