Proč se memetika nepovedla? "Historická hypotéza"
|Title in English||Why memetics failed? "Historical hypothesis"|
|Year of publication||2018|
|MU Faculty or unit|
|Description||In the 1970s, there appeared several contributions to today's rather extensive concept of Darwinian evolution of culture. The first was the memetics, the so-called dual inheritance theory (DIT) crystallized from the others. These, at first glance, similar theories, however, have a different fate. While memetics is already a dead project, the DIT has achieved quite a success. The aim of this presentation will be, based on comparison between the development of these theories, answer the question, why it is. I will show that the memetics, with its strong and simple thesis resulted from the genocentric evolutionary model, presented a project with such considerable prejudice against the concept of replication that it committed researchers to so-called "search for memes". Mathematical models from which TDD originated have enabled the theory to work flexibly and systematically on both theoretical and empirical levels.|