ESP and the Popularization of Knowledge across Genres (S21)
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| Year of publication | 2018 |
| Type | Workshop |
| MU Faculty or unit | |
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| Description | This seminar focuses on the popularization of specialized knowledge in English across different genres and different (new and old) media. In particular, the use of the English language in expert-lay interaction is explored in order to evaluate the strategies employed in the popularization process, with a particular focus on the pragmatic, textual, rhetorical and communicative practices that emerge. The seminar provides insights into the different facets which characterize communication across knowledge asymmetries in specialist fields. Theoretical contributions focusing on the concept of popularization in and through ESP are also included. |