Když dva dělají totéž : srovnávací tradiční rétorická analýza

Title in English Same Different : a Traditional Rhetorical Comparative Analysis
Authors

PICHA Marek

Year of publication 2019
Type Article in Periodical
Magazine / Source Filozofie dnes
MU Faculty or unit

Faculty of Arts

Citation
Web https://filosofiednes.ff.uhk.cz/index.php/hen/article/view/272/231
Keywords rhetoric; neo-aristotelianism; Convince your grandma; The Great Schlep; comparison
Description The text compares the persuasive strategies used in similar political videos, The Great Schlep (2008) and Přemluv bábu (Convince your grandma, 2010). It shows that even though Přemluv bábu does not differ from its American original in the overall structure, the declared goal or the theme, it moves away from the original clip in other persuasively important aspects. The differences are especially evident in a construction of audience, the role of the speaker, and in the topical choice expressed by particular stylistic instruments.
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