Divadelní grafický design – vizuální komunikace divadel jako součást divadelní komunikace

Title in English Theatrical Graphic Design – Visual Communication of Theatres as a Part of Theatrical Communication


Year of publication 2019
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Description The paper outlines possibilities of research of theatrical graphic design (especially posters and programs) with emphasis on promotional graphics of studio theatres of the 1970s and 1980s. Theatrical advertising may seek to modulate images of space (O. Zich); can expand the stage space (P. Oslzlý). If the task of scenography is to represent the images of space, then the same task can also be assigned to graphic design; in fact, it becomes part of the stage design. Theatrical advertising relates to various aspects of reality as reflected in the three levels of theatrical communication according to I. Osolsobě. Furthermore, the aesthetic affinity of the two art forms is based on the fact that they are both manifestations of generally staging tendencies in the sense of J. Vostrý's scenology.
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