New Beauty : Between Hipsters and Folklore


LEE Lenka

Year of publication 2019
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Description The following lecture aims to introduce the fairly new phenomenon of connection between traditional Czech folklore and the contemporary hipster subculture as we understand it since the end of 20th century. The research focuses especially on the sphere of clothing and hand-crafted bakeries and bistros. The hipster community in a way follows John Ruskin´s theories about beauty and the Arts and Crafts movement which stood for traditional craftsmanship using simple forms. In the Czech Republic one part of the hipster fashion designers sometimes borrows classical motifs and techniques of production from traditional folklore costumes (“kroje”), especially from the eastern part called Moravia. These are afterwards composed into ordinary up-to-date clothes. In the culinary area it is about the return to traditional recipes and ingredients (hand made yeast bread, traditional cakes - for ex. “frgály”) on one side and the popularity of posh kinds (for ex. macarons, Pavlova cake) on the other. The paper aims also to ask whether this connection between tradition and up-to-date form has something to do not only with aesthetic qualities (beauty, originality, etc.) but also with political reasons (nationalistic tendencies and movements) and to find some parallels in contemporary Finland.
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