Kolonizátor, nebo adoptivní rodič? / Supertelevize jako značková identita Netflixu

Title in English Colonizer, or adoptive parent? / Supertelevision as a brand identity of Netflix
Authors

PAVLÍK Ondřej

Year of publication 2019
Type Popularization text
MU Faculty or unit

Faculty of Arts

Citation
Description This article describes three central strategies of the biggest internet TV platform Netflix in relation to its original content, its branding, distribution and production.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.