Before Japan Was Cool: The Image of Japan in Czech Game Magazines in the 1990s



Year of publication 2021
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Description In my talk I examined the image of Japan in Czech game magazines of the 1990s. While today Japan is seen (and portrays itself) as a cool country, the image was different before Japanese popular culture became recognized worldwide. Analyzing articles of Czech game magazines from the 1990s I was able to demonstrate the slow shift in the image of Japan ranging from an early orientalistic view of "weird Japan" to a more accepting view of "different Japan".

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