Text Typology of Personal Advertising

Authors

VLČKOVÁ Jitka

Year of publication 1996
Type Article in Proceedings
Conference Brno Studies in English
MU Faculty or unit

Faculty of Arts

Citation
Field Linguistics
Keywords matchmaking advertisement; information structure
Description Personal advertisements are texts with a specific information structure: advertiser's self description - linking verb - prospective partner's description- inteded relationship - code.This scheme is frequently modified for the reason of drawing the reader's attention

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