The potential of Google Analytics for tracking the reading behavior in web books
| Authors | |
|---|---|
| Year of publication | 2022 |
| Type | Peer-reviewed scientific article |
| Magazine / Source | Digital Library Perspectives |
| MU Faculty or unit | |
| Citation | |
| web | https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html |
| Doi | https://doi.org/10.1108/DLP-03-2022-0021 |
| Keywords | metrics; libraries; digital libraries; web analytics; online reading; web books |
| Description | The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the reading behavior of web books and describe the first results of a pilot study. This paper offers suggestions for further deployment of web books and web analytics in digital libraries and evaluating web books' performance. |
| Related projects: |