Les stratégies de la réparation de l’image. Cas de la compagnie Centrale Danone durant le boycott-2018 au Maroc

Title in English Image preparation strategies. Case of DANONE central company during Morocco 2018 boycott


Year of publication 2020
Type Article in Periodical
Magazine / Source Langues & Cultures
MU Faculty or unit

Faculty of Arts

Web https://www.asjp.cerist.dz/en/article/122641
Keywords Restoration, image, ethos, persuasion, face.
Attached files
Description This article aims to show how the company Danone used several image repair strategies as a reaction to many criticisms, rumors and accusations due to the boycott of her product during the year 2018 in Morocco. We will try to show through several models and theories how this company proceeded to a reworking of her ethos and a restoration of her image. This article is an attempt to apply the Benoit’s (2015) model on a corpus more or less various. We will also link between this model and many concepts like persuasion, ethos, face, etc.

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