Jak regulovat cookies v nařízení ePrivacy

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Title in English How to regulate cookies in the ePrivacy Regulation
Authors

TOMÍŠEK Jan

Year of publication 2023
Type Article in Periodical
Magazine / Source Revue pro právo a technologie
MU Faculty or unit

Faculty of Law

Citation
Web Open access článku
Keywords Cookies; privacy; personal data; GDPR; ePrivacy
Description The aim of this article is to present a proposal on how the forthcoming Regulation of the European Parliament and of the Council on respect for privacy and the protection of personal data in electronic communications (the ePrivacy Regulation) should regulate the use of cookies and similar technologies. The current Directive 2002/58/EC addresses the risks associated with the use of cookies and similar technologies primarily by requiring the informed consent of the user. However, this solution places undue emphasis on user control, which is not within the user's ability to effectively exercise in the normal course of internet use. The result is a reduced level of protection of the user's privacy from tracking and, at the same time, complications for sites offering free content funded by targeted advertising. The article therefore describes how cookies and similar technologies work, what blocking third-party cookies in the most widely used browsers will bring, the history of the legal regulation of privacy in electronic communications, the current legal regulation of the use of cookies and similar technologies, and how this regulation has evolved in the different versions of the draft ePrivacy Regulation. It then presents a de lege ferenda proposal for how the use of cookies and similar technologies should be regulated in the ePrivacy Regulation.
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