Od motora k metafore: Používanie metafor športovými komentátormi F1

Title in English From engine to metaphor: The use of metaphors by F1 sports commentators
Authors

KOVÁČOVÁ Natália

Year of publication 2025
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description Formula 1 is currently enjoying increasing popularity not only in the world, but also in the Czech Republic and Slovakia. This prestigious motorsport competition attracts many fans not only thanks to its thrilling atmosphere, but also thanks to the commentators themselves. This paper focuses on the analysis of the use of metaphors in the Formula 1. The aim of the paper is to explore how commentators use metaphors to shape the perception of races and to create emotional dynamics that fundamentally influence the viewer experience.
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