Viewing Body Positivity Online Content Scale
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| Year of publication | 2025 |
| Type | Chapter of a book |
| MU Faculty or unit | |
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| Description | The 6-item Viewing Body Positivity Online Content Scale (Kvardova et al., 2022) assesses the self-reported (perceived) frequency of viewing body positivity content online. The scale can be administered online or in-person to adolescents or adults and is free to use in any setting. This chapter first discusses the development of the scale and then provides evidence of its psychometric characteristics. More specifically, the scale has been found to have a one-factor structure within confirmatory factor analysis and scalar measurement invariance between adolescent girls and boys, allowing for latent mean comparison across these gender groups. The high internal consistency reliability and preliminary evidence of validity, demonstrated through associations with related constructs, suggest its potential for measuring adolescents’ self-reported frequency of viewing body positivity content online. Next, this chapter provides the scale items in their entirety, instructions for administration, the item response scale, and the scoring procedure. Permissions, copyright, and contact information are provided for readers. |
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