Zur Theorie und Praxis des Mäzenatentums nach 1950: Joachim Moras als DJ des Literaturbetriebs

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Title in English On the theory and practice of patronage after 1950: Joachim Moras as DJ of the literary scene
Authors

URVÁLEK Aleš

Year of publication 2025
Type Article in Periodical
Magazine / Source BRÜNNER BEITRÄGE ZUR GERMANISTIK UND NORDISTIK - SBORNÍK PRACÍ FILOZOFICKÉ FAKULTY BRNĚNSKÉ UNIVERZITY - ŘADA GERMANISTICKÁ (R)
MU Faculty or unit

Faculty of Arts

Citation
web https://digilib.phil.muni.cz/sites/default/files/pdf/BBGN2025-2-2.pdf
Keywords Patronage; journal research; economics and literature; industry and literature promotion; Villa Massimo
Description The article analyzes the estates of Joachim Moras and Hans Paeschke, the editors of the journal Merkur, which are kept in the DLA Marbach, focusing in particular on financial aspects of journal production. First, a number of examples demonstrate how important it is to embed the Merkur analysis in the social, economic, political and literary contexts of the time. The focus is on Joachim Moras, who in addition to his work on the magazine Merkur also acted in other roles: as an author, translator, editor, network mediator, encyclopaedia editor, member of committees and juries as well as a German-European cultural mediator, etc. Their overlaps are described as ‘DJ practice’ in order to illustrate the mixing of different texts, projects and contacts. Finally, Moras is presented as a theorist and practitioner of modern (industrial) patronage, whose systematic engagement with this topic has produced some remarkable results, but from a practical point of view, Moras has hardly been able to profit from it.
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