Otázka životního porstředí v marketingu firem

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Title in English	The ecological question in the marketing of the firms
Authors	ŠKAPA Radoslav
Year of publication	2002
Type	Article in Proceedings
Conference	Implementácia marketingových teórií do hospodárskej praxe SR, ČR a Poľska
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Economy
Keywords	ecomarketing; marketing mix
Description	Production firms must face growing intensity of problems relating the environmental protection. The text deals with its marketing aspects.
Related projects:	Multi-factor analysis of company successfulness