Strategické souvislosti zeleného marketingu

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Title in English	The strategic aspects of green marketing
Authors	ŠKAPA Radoslav
Year of publication	2002
Type	Article in Proceedings
Conference	IMEA 2002
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Economy
Keywords	ecomarketing; marketing mix
Description	This article answers the following question: What is green marketing?
Related projects:	Multi-factor analysis of company successfulness