Lengua y sociedad de consumo. La influencia de los valores socio-culturales en el léxico de los anuncios publicitarios
| Title in English | The Language and the Consumer Society. The Influence of the Social-Cultural Values on the Vocabulary of the Advertising Texts |
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| Authors | |
| Year of publication | 2005 |
| Type | Article in Periodical |
| Magazine / Source | Études Romanes de Brno |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | Advertising Language; Social; Cultural; Values; Vocabulary |
| Description | This paper focuses on a possible detailed classification of the social-cultural values which serve as positive connotation of the advertised products. The starting point is the A.Ferraz Martínez's classification, complemented with some new categories and illustrated with examples from Spanish printed advertisement. |
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