Staré a nové. Dějiny DVD jako dějiny diferenciace
| Title in English | Old and New. A History of DVD as a History of Differentiation |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Periodical |
| Magazine / Source | Iluminace. Časopis pro teorii, historii a estetiku filmu |
| MU Faculty or unit | |
| Citation | |
| Field | Mass media, audiovision |
| Keywords | DVD; cinema; Hollywood |
| Description | The text follows the short history of DVD as a format for the distribution of Hollywood films from the point of view of the way it functions as a medium for the differentiation of a given product. The changes to the market offering home entertainment technology are closely linked with the effective use of the technical qualities of the new digital format for the differentiation of the product (film, but also DVD as an independent object for consumption) and, through it, for the price and qualitative differentiation of the market. |