Intertextuality as a Merger of Patterns and Genres



Year of publication 2008
Type Article in Proceedings
Conference South Bohemian Anglo-American Studies No.2, The Dynamics of the Language System
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords intertextuality; merger; patterns; genres; newspaper advertising; newspaper reporting
Description The article deals with the effect of intertextuality on newspaper reporting and advertising enhancing the sociolinguistic criteria of solidarity and informality in these types of discourse.
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