Ahold a.s. - podnikatelská etika a společenská odpovědnost
Title in English | Ahold - business etics and corporate responsibility |
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Authors | |
Year of publication | 2009 |
Type | Article in Proceedings |
Conference | Vývojové tendence podniků V |
MU Faculty or unit | |
Citation | KLAPALOVÁ, Alena. Ahold a.s. - podnikatelská etika a společenská odpovědnost (Ahold - business etics and corporate responsibility). In Vývojové tendence podniků V. Svazek I. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2009, p. 147- 195. ISBN 978-80-210-5003-7. |
Field | Management and administrative |
Keywords | Ahold; retailer; customers; business etics; corporate responsibility |
Description | Contribution presents case study concerning the company Ahold and the development of its corporate responsibility and business etics worldwide and in the Czech Republic together with the soluton of the concrete causes. |
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