Participating with media : exploring online media activity



Year of publication 2017
Type Chapter of a book
MU Faculty or unit

Faculty of Arts

Description This chapter explores the types of interactivity and interaction that occur in the modern media. Focusing on online news media, the chapter proposes a framework for an analysis of audience participation and involvement at various stages of the news production/reception process. The chapter outlines some of the current trends and future directions, e.g. as regards content customization, remediation and its "tsunami effect", dispreferred participation, etc.
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