Participating with media : exploring online media activity
| Authors | |
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| Year of publication | 2017 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | This chapter explores the types of interactivity and interaction that occur in the modern media. Focusing on online news media, the chapter proposes a framework for an analysis of audience participation and involvement at various stages of the news production/reception process. The chapter outlines some of the current trends and future directions, e.g. as regards content customization, remediation and its "tsunami effect", dispreferred participation, etc. |
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