'All-natural, irresistibly crispy flatbread crackers’ - the colourful structure of noun phrases in print advertising

Authors

PELCLOVÁ Jana

Year of publication 2014
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description The paper studies noun phrases in selected print adverstisements promoting food products. Based on Halliday's functional grammar, it compares the complexity found in the noun phrases under analysis with the complexity as proposed by Rush (1998).
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