Persvazivní moc barev v bulvární sportovní publicistice
| Title in English | Persuasive power of color in tabloid sports journalism |
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| Authors | |
| Year of publication | 2016 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | How can affect colour on perception of some meaning? And can colour help to better and easier interpretation or, conversely, can the recipient rather mystifying? These questions will try to answer in the paper. The aim of this paper is the presentation of partial results of the research probe, which is devoted to the role of persuasive colours (as a significant element of non-verbal communication) used in sports journalism in the Czech tabloid dailies (Blesk, Aha). |
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