So what exactly is transcreation? An attempt at unification.
|Year of publication||2021|
|Type||Appeared in Conference without Proceedings|
|MU Faculty or unit|
|Description||At the FORLANG conference I gave a 15-minute presentation named "So what exactly is transcreation? An attempt at unification" as part of the translation studies section. In my talk I discussed the definitions, application and the wider context of transcreation within translation and localisation.|