So what exactly is transcreation? An attempt at unification



Year of publication 2021
Type Article in Proceedings
Conference FORLANG. Cudzie jazyky v akademickom prostredí
MU Faculty or unit

Faculty of Arts

Keywords transcreation; translation; localisation; marketing
Description The article briefly presents the issue of varying transcreation definitions, as well as the delimitation of transcreation as a genre, product, or service. The text also addresses the points of view of the academia and of the translation and localisation industry and attempts to explain and unify the different stances on the phenomenon of transcreation.
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