So what exactly is transcreation? An attempt at unification
| Authors | |
|---|---|
| Year of publication | 2021 |
| Type | Article in Proceedings |
| Conference | FORLANG. Cudzie jazyky v akademickom prostredí |
| MU Faculty or unit | |
| Citation | |
| Keywords | transcreation; translation; localisation; marketing |
| Description | The article briefly presents the issue of varying transcreation definitions, as well as the delimitation of transcreation as a genre, product, or service. The text also addresses the points of view of the academia and of the translation and localisation industry and attempts to explain and unify the different stances on the phenomenon of transcreation. |
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