L'image publicitaire. Structure et Argumentation
| Title in English | Advertising image. Structure and Argumentation |
|---|---|
| Authors | |
| Year of publication | 2019 |
| Type | Article in Periodical |
| Magazine / Source | Semeion Med |
| MU Faculty or unit | |
| Citation | |
| Web | https://revues.imist.ma/index.php/SEMEION_MED/article/view/17116/9479 |
| Keywords | Advertising image, structure, iconic argumentation, linguistic argumentation, signifier, signified. |
| Attached files | |
| Description | This work is in the framework of speech analysis and deals with structure and argumentation in written advertising image. Our goal is to show the different argumentative processes employed in the iconic and the linguistic levels, which are designed to convince and persuade the public to make the act of buying. |