L'image publicitaire. Structure et Argumentation

Title in English Advertising image. Structure and Argumentation


Year of publication 2019
Type Article in Periodical
Magazine / Source Semeion Med
MU Faculty or unit

Faculty of Arts

Web https://revues.imist.ma/index.php/SEMEION_MED/article/view/17116/9479
Keywords Advertising image, structure, iconic argumentation, linguistic argumentation, signifier, signified.
Attached files
Description This work is in the framework of speech analysis and deals with structure and argumentation in written advertising image. Our goal is to show the different argumentative processes employed in the iconic and the linguistic levels, which are designed to convince and persuade the public to make the act of buying.

You are running an old browser version. We recommend updating your browser to its latest version.