Záhuba i záchrana: kontrastní rámování v Ciceronových projevech
| Title in English | Ruin and rescue: contrasting framing in Cicero's speeches |
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| Year of publication | 2022 |
| Type | Appeared in Conference without Proceedings |
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| Description | The theory of framing, or the purposeful transfer of emphasis by placing specific figures of speech into contexts in order to subtly influence the way we think about a given subject, was formulated in the 1980s. However, the practical use of frames, most often in the form of contrastive metaphors, is much older and dates back to one of the most important figures of ancient rhetoric, M. Tullius Cicero. The aim of this presentation is to show what frames Cicero uses, how he chains, enhances and contrasts them, and also how he links them with so-called vignettes. In the presentation, the different strategies of engaging frames are followed: both gradual gradualism (the basic evocation of a figurative frame, its subtle development to explicit, often very forceful naming) and expressive overwhelm supplemented by the backward deciphering of the frame). Specifically, the presentation focuses on the frames of wild animal and tamer, bane and saviour, disease and doctor, aggressor and victim, exile and triumphant, or murderer and judge. |
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