Cicero's frameworks in the service of controlling emotions in persuasion
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| Year of publication | 2023 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | If only one prose writer of Roman antiquity, whose work transcends the ages, were to be named, the name of M. Tullius Cicero would undoubtedly come to mind. The persuasive power of his speech, which made him the most important Latin prose writer and the principal schoolmaster of succeeding generations, is most evident in his speeches, especially those in which he needed to mobilize the audience. The aim of this presentation is, with the support of modern theories of framing and political language, to subject selected parts of Cicero's speeches to a thorough stylistic and semantic analysis in order to reveal a certain game that Cicero plays with his audience, the essence of which is to prepare the ground for the persuasive sound of a given message before its explicit utterance, through the subliminal evocation of emotions and the induction of a certain verbal frame. |
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