Regionální motivy v pivní reklamě od 2. poloviny 20. století do současnosti
| Title in English | Regional motifs in beer advertising from the second half of the 20th century to the present |
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| Authors | |
| Year of publication | 2024 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | A closer look at beer shelves or pub signs shows that many breweries work with regional themes in their marketing. These can be local landmarks, motifs linked to local folklore and legends or various ornaments based on traditional folk culture. The paper will explore the history, different approaches and motivations of Czech and Moravian beer producers to display these motifs on their promotional items from the second half of the 20th century to the present day. |
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