Displaying emotion in video-based social media

Authors

CHOVANEC Jan

Year of publication 2021
MU Faculty or unit

Faculty of Arts

Citation
Description The talk deals with how social media influencers display emotion in short videos produced for their followers. Based on a dataset of response videos from YouTube, the presentation describes how the influencers use this relatively non-creative genre to produce a staged performance of affect as a way connecting with their audiences. The largely inauthentic display of emotion is interpreted as an attempt at enhancing the social influencers’ own relatability and, ultimately, commercial success.
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