Displaying emotion in video-based social media
| Authors | |
|---|---|
| Year of publication | 2021 |
| Type | Requested lectures |
| MU Faculty or unit | |
| Citation | CHOVANEC, Jan. Displaying emotion in video-based social media. In 6th International Conference of English and American Studies, Silesian Studies in English – SILSE 2021, 9-10t September 2021, Institute of Foreign Languages, Faculty of Philosophy and Science, Silesian University in Opava. 2021. |
| Description | The talk deals with how social media influencers display emotion in short videos produced for their followers. Based on a dataset of response videos from YouTube, the presentation describes how the influencers use this relatively non-creative genre to produce a staged performance of affect as a way connecting with their audiences. The largely inauthentic display of emotion is interpreted as an attempt at enhancing the social influencers’ own relatability and, ultimately, commercial success. |
| Related projects: |