Experiencing digital discourses : From engagement and multimodality to social action
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| Year of publication | 2025 |
| Type | Chapter of a book |
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| Description | While digital discourse analysis has typically concentrated on online data and technologically mediated interactions, this chapter draws attention to the increasing need to systematically investigate the online–offline nexus by exploring how semiotic resources are used to create meaning in not only digital spaces but also the physical world. Within such translocal processes, defined by shifting time–space relations across various media and diverse forms of mediated interactions, we situate the existence of the phenomenon of ‘digital experience’. We suggest that the systematic study of how individuals ‘digitally experience’ the world (both virtually and physically) requires attention to three central dimensions: identities, semiotic content, and actions, which are, through diverse semiotic resources, materialized as engagement, multimodality, and social action. In addition, we argue that the online–offline nexus itself is currently being challenged and redefined as a result of recent advances in Artificial Intelligence, resulting in the emergence of new forms of digital content, new human-machine interactions and, eventually new research issues. |
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