Acerca del concepto y clasificación de las estrategias comunicativas.
| Autoři | |
|---|---|
| Rok publikování | 2010 |
| Druh | Článek ve sborníku |
| Konference | Encuentro de Hispanistas |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Jazykověda |
| Klíčová slova | Communication strategies; press; manipulation; information |
| Popis | The aim of this article is to trace some mechanisms working as journalistic communication strategies. The article provides possible classifications of the strategies. It examines the linkage of the strategies to the functions and purposes of journalistic texts and to the interaction between the authors of journalistic messages and and the target public. |